Digital Marketer · Social Media · Content Strategy

Sreelakshmi Manoj Kumar

A digital marketer and content strategist learning by doing — with experience in social media management, copywriting, and paid campaigns across Meta and Google.

View My Work Let's Connect
1,900+
Qualified Leads
₹4
Lowest CPL
35%
Sales Uplift
4.4M+
Impressions
About Me

Still early,
already making impact.

I'm a digital marketer and content strategist based in Kerala, currently working as a Social Media Executive at The Content Cult. My work spans social media management, copywriting, paid ads, and content planning — mostly learned by jumping in and figuring things out along the way.

I enjoy the puzzle of figuring out what works for a brand — finding the right message, the right audience, and the right channel. I'm still growing, still learning, and genuinely excited about where this path leads.

Social Media Strategy
Performance Marketing
Copywriting
Paid Ads (PPC)
Creative Strategy
Brand Launches
Content Direction
Analytics & ROI
Case Studies

Work that speaks.

MBricks
Building Materials · Bangalore & Kochi
Performance Marketing

The Challenge

A hyper-local brick supplier with no online presence and a limited delivery range — operating in an industry that had never really tried digital marketing before.

What I Did

Built out a performance marketing approach from scratch — starting small with targeted audience segments and low daily budgets. Also guided the client on shooting testimonial and content videos to use as ad creatives.

What Happened

The campaign picked up traction and generated a solid volume of qualified leads at a low cost per contact — a meaningful result for a brand that hadn't run ads before.

1,900+
Qualified Leads
₹22–₹75
Cost Per Call
4.4M+
Impressions
1.6M+
Unique Reach
SM Fresh Bazar
Hypermarket · Kochi, Kerala
Social Media Hiring Campaign

The Challenge

A new hypermarket had tried running hiring ads before opening but didn't get the results they needed — too costly, too few quality applicants, and a deadline approaching fast.

What I Did

Put together a short 4-day social media hiring campaign on Facebook and Instagram, focused on reaching the right type of candidates in Kochi through targeted lead-gen ads.

What Happened

The campaign brought in a good number of quality applicants at a very low cost per lead — and the client was able to hire 6 team members from the responses received.

50+
High-Quality Leads
₹4
Cost Per Lead
4 Days
Campaign Duration
6
Staff Hired
Prism Eyewear
Optical Brand · Brand Relaunch & Performance Campaign · New Zealand
International Campaign

The Challenge

An optical brand from New Zealand had just gone through a brand refresh and relaunch, and wanted to use digital advertising to drive awareness and sales in the new direction.

What I Did

Ran a two-channel campaign — paid social on Meta for brand awareness and leads after the relaunch, and a Google Search campaign using targeted keywords to catch people who were already looking for eyewear.

📱 Meta Paid Social Campaign
700+
Quality Leads
35%
Jump in Sales
$1,500+
Budget Managed
🔍 Google Search Campaign
11,000
Clicks in 2 Weeks
10%
Conversion Rate
$500
Lean Budget
Work Experience

Where I've been so far.

The Content Cult
Sep 2025 — Present
Creative Agency
Social Media Executive
  • Create monthly social media calendars and content strategies tailored to each client's goals.
  • Manage day-to-day social media operations for 7 client accounts — posting, inbox handling, and community engagement.
  • Plan, run, and optimise Meta ad campaigns for clients in India and New Zealand across different campaign objectives.
  • Write social media and ad copy aligned with each brand's voice and goals.
  • Analyse campaign performance, put together reports, and share findings with clients.
  • Work with the design team to make sure creative assets match the campaign direction.
Maitri Advertising Agency
Jul 2025 — Sep 2025
Advertising Agency
Digital Marketing Intern
  • Supported the execution of digital marketing campaigns across social media and paid ads.
  • Ran competitor and market research to help shape campaign strategy.
  • Created social media performance reports by analysing key metrics for client accounts.
  • Compiled an influencer database for various campaigns, organised by client needs and engagement metrics.
  • Collaborated on campaign ideas and content strategies with the wider team.
Brandpackt Solutions
May 2023 — May 2024
Digital Marketing Agency
Copywriter & Content Strategist
  • Wrote copy for clients across a range of industries — ads, social posts, and website content.
  • Created marketing proposals and pitches aligned with client brand objectives.
  • Contributed to creative ideation sessions for marketing material concepts.
  • Wrote and optimised website content with SEO and user engagement in mind.
  • Developed concepts for short animated video content.
Poptale Advertising
May 2024 — Aug 2024
Advertising Agency
Copywriter & Content Strategist
  • Developed and managed content calendars with regular client approvals.
  • Wrote social media copy and print creatives for national and regional brands across various industries.
  • Led B2B content projects based on client briefs.
  • Ran regular brainstorming sessions to generate fresh campaign ideas.
  • Created photoshoot concepts for jewellery brands and seasonal brand ambassador campaigns.
IQVIA
Oct 2022 — May 2023
Clinical Research
Investigator Services Representative
  • Acted as the main point of contact for clinical investigator sites.
  • Coordinated information flow between investigator sites and project management.
  • Resolved queries from study coordinators related to laboratory services.
Centre for Socio-Economic & Environmental Studies
Aug 2021 — Oct 2021
Research Organisation
Research Intern
Publication
  • Authored a research report on the analysis of Social Science Textbooks.
  • Co-authored published research: Gender Friendly Schools: An Exploratory Analysis in Kerala — Dr. Rakkee Thimothy, Anju Mathew, Sreelakshmi Manoj Kumar, Bibin Thambi (CSES, 2023).
Caritas India
Apr 2019 — Jul 2019
NGO
Intern
  • Interviewed beneficiaries of an EU-funded flood support programme.
  • Participated in fieldwork and documented work through photography.
  • Compiled a collection of over 100 case studies from the programme.
Education

Where it all started.

Diploma in Digital Marketing
St. Teresa's College, Kochi
Kerala, India
MA in Political Science
Madras Christian College
Tambaram, Tamil Nadu
BA in English, Political Science & History
Christ (Deemed to be) University
Bangalore, Karnataka
What I Offer

Services tailored to grow.

📣

Social Media Marketing

Strategy, content planning, and execution across Instagram, LinkedIn, YouTube and more. Built to grow community and drive real engagement.

🎯

Paid Ads (PPC)

Meta Ads, Google Ads, LinkedIn Ads and YouTube Ads — from campaign architecture to creative direction. Optimised for the lowest CPL and highest ROI.

✍️

Copywriting & Creative Strategy

Compelling ad copy, landing page text, scripts, and brand messaging that converts. Words that make people stop scrolling and start acting.

🚀

Brand Launch Strategy

From zero to market — structuring launches with the right mix of organic, paid, and content-driven strategies to make a real impact on day one.

🎬

Content Direction

Guiding video shoots, testimonial content, and creative briefs that align with campaign goals. From concept to production-ready assets.

📊

Performance Reporting

Clear, insight-led reporting on campaign performance — tracking what matters and making decisions that continuously improve results.

Tech & Tools

My toolkit.

Meta Ads Manager Google Ads LinkedIn Ads YouTube Ads Canva CapCut Copywriting Creative Writing Brand Launch Strategy Audience Segmentation Campaign Structuring Content Direction ROI Optimisation Performance Reporting
Copywriting

Words that convert.

HiLITE MallChristmas Campaign · Instagram Carousel · 8 Slides
Did Santa Almost Cancel Christmas?!

A story-driven 8-part Christmas carousel for HiLITE Mall Thrissur — building narrative tension through Santa's existential crisis, resolved with a DJ party and Meet & Greet reveal. Comic-book visual style with witty dialogue copy.

Euro GuardInstagram Caption · Product Ad
Made for Industrial-Sized Protection!

"Euro Guard introduces 12-inch rainwater gutters specially made for large-scale establishments, including industries, factories, warehouses, stadiums and more!"

Euro GuardInstagram Caption · Feature Ad
Experience the Art of Easy Installation!

"Euro Guard's rainwater gutters stand out for their effortless installation process… fabricators are guaranteed a swift and hassle-free set-up."

Sunny DiamondsInstagram Caption · Luxury Jewellery
A Symphony of Elegance

"Immerse yourself in a symphony of elegance with this 18K rose gold necklace — a testament to refined craftsmanship. Sparkling diamonds harmonize with captivating blue stones, creating an ethereal allure."

Francis AlukkasInstagram Caption · Bridal Jewellery
Crafted for the Perfect Bride

"Flaunt the perfection of experienced artistry specially crafted for the perfect bride. From earrings that echo the ethereal grace of a bride to rings that sit perfectly as the ultimate symbol of love…"

OraliumInstagram Caption · Premium Roofing
Catch the Gaze of the World

"Oralium's premium roofing sheets offer optimal performance with heat resistance, anti-rust properties, and durability without compromising the aesthetic appeal of your home."

Wazaitoon × HearthyInstagram Caption · World Sleep Day
Put You Right to Sleep

"On this World Sleep Day, take a break from restless, sleepless nights and head to Hearthy or Wazaitoon for a curated collection of teas known to give a good night's sleep…"

Wazaitoon × HearthyInstagram Caption · Happiness Day
A Healthy Heap of Happiness

"Boost your happiness with a handful of joy! Celebrate International Day of Happiness with Hearthy and Wazaitoon — superfoods that boost dopamine levels, the happy hormone!"

Zephyr EntranceInstagram Caption · Education
Take a Step Closer to Your Dreams

"Do you know why post-exam work is important? Prof. Dr. G. Ajith Kumar shares his expert advice on how remedial work can help students crack competitive exams!"

BrandPacktSocial Post · World Music Day
We do marketing, mainly digitala la la la la laaaaa…

A witty, tone-of-voice post for a digital marketing agency celebrating World Music Day — playful, self-aware, and completely on-brand.

Amrita Vishwa VidyapeethamBrochure Copy · Nanosciences & Molecular Medicine
A Launchpad for Exciting Careers

Full brochure copy for Amrita School of Nanosciences and Molecular Medicine — communicating academic excellence, world-class research infrastructure, and cutting-edge PG/PhD programmes to prospective students.

Let's Connect

Ready to grow together?

Got a project, a campaign, or just want to chat digital?
I'd love to hear from you.

✉️
Email
📞
Phone +91 81380 77911
in
LinkedIn sreelakshmi-manoj-kumar